Bob Baker's Book Promotion Blog
Book Promotion, Rock & Roll Style
A running theme in my book promotion speaking events lately has been "What authors and book publishers can learn from the music business." But not the traditional music industry. I'm talking about savvy indie artists and forward-thinking established acts.
So here's a potential way that authors and publishers could borrow this tactic:
Sell a PDF download of your book for a very low price -- let's say $3. To get the ebook at that price, readers must enter their name and email address and agree to get a series of followup emails.
Put these low-cost buyers on an autoresponder series that sends them an email every couple of days featuring a helpful idea or tip related to the topic of the book -- AND a special offer to apply the $3 toward the purchase of the printed book, plus bonuses.
The enhanced offer might include an autographed copy and a bonus audio of the author either reading part of the text, being interviewed about it, or speaking at a workshop. You could also include a useful worksheet or checklist not available anywhere else.
It's all about adding value and creating incentives for people to buy.
Admit it. If you read parts of a 250-page, $3 ebook and really enjoyed it, wouldn't you consider bucking up $20 to $40 or more for the physical book -- especially if it included cool bonus material you couldn't get elsewhere?
In this evolving digital age, it's something to think about.
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