Bob Baker's Book Promotion Blog

7 Secrets to Writing a Book That Sells

Penny Sansevieri offers a free article at her site that covers seven keys to creating a buzz over your book. They're all good, but 5 and 6 are especially worth noting:

Follow the media. What's the media talking about these days? Keep track of media buzz -- what they're paying attention to and what they're writing about. Delve beyond the front page of your paper to the second or third page and see what's filling the pages. If you can get your hands on out-of-state papers, do a comparative review. Do you see a trend in coverage? Is there something that seems to be getting more buzz even if it's on page six?

Talk, teach, listen. One of the best ways I've found to get in touch with my audience was to teach a class and do speaking engagements. When I was putting together my book, Get Published Today, I found that the classes I taught provided valuable information for creating a great book because they put me directly in touch with my audience!

Follow the media. Talk, teach and listen. Simple advice -- the kind that can make all the difference in the world.

-Bob

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