Steve Weber on Book Promotion 2.0

Thomas Nixon ran a good interview with Steve Weber, author of Plug Your Book: Online Book Marketing for Authors, at his SmallPress Blog last week. In it Steve spells out a lot of the same techniques I've used to build my online book business over the past 5 to 10 years.

Here's one of my favorite segments from the Q&A:

Why should an author put in the time and effort to blog?

Writing a blog enables your readers to find you. Instead of trying to beat people over the head with an advertisement for your book, a blog enables your audience to discover you, and they get involved.

Blogging does take time, but the payoff can be huge. The more you blog, the more readers will find you, and contribute new ideas you can use in your books.

You're probably already doing several things now you could be using for your blog. For example, I get a few e-mails every week from readers who have a question about one of my book topics. I take the most interesting questions and post them on my blog along with my answer.

This way, more people benefit from my answer. And once my blog post makes its way into Google, hundreds or thousands more people will discover my blog (and book) when they search for a similar question.

Read the entire interview here. And check out Steve's Plug Your Book title, especially if you want to make the most of Amazon, blogging and other online promotion tactics.

-Bob

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