Bob Baker's Book Promotion Blog
Smart Ways Authors Can Use Twitter for Books
You've no doubt heard of Twitter. It's a relatively new social networking site that allows users to send short, 140-character messages to mobile phones or instant message applications. You can also read these messages on the Twitter web site.
For better or worse, users have taken this Q&A theme to heart. Most people use Twitter to let other people know what they're doing -- EVERYTHING they're doing! Common messages report such meaningful activities as "Stopping to get gas and buy a pack of cigs" or "Running late for the photo shoot" or "It's raining outside and I'm bored."
You're bored? Try reading through this mountain of trivial Twitter updates! Then you'll know what true agony is.
There's got to be a better!
One restaurant in Buffalo, NY, twitters its daily special to everyone who subscribes to its feed. Now that's useful. Mashable sends a headline and link for each of its new blog posts. That's smart.
How could an independent author or book publisher make the best use of Twitter? Let's say you publish books on how to make pancakes. How about a ...
- Pancake recipe of the day
- Reader recipe of the week
- Syrup review of the week
- This day in pancake history
This isn't spleen surgery. It's just making *smart* use of new technology. So give people tidbits of info they can use. Even at a mere 140 characters, wasting time is still wasting time.
Unless your fans really want to know how many times a day you go to the bathroom :-)
Here are a few other online musings on Twitter worth reading:
Twitter: Use it Productively
The Top 5 Ways Smart People Use Twitter
Eight Ways Twitter is Useful Professionally
Twitter: Marketing to the Masses
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