Bob Baker's Book Promotion Blog
14 Things I've Learned About Book Publishing Success
- Turn your mistakes into a reference library, not a room to live in.
- Do not take financial advice from people who are broke and struggling -- unless you want to end up like them.
- Great marketing is falling in love with something, then selling your love for it -- not the product itself.
- Realize the lifetime value of a fan: It's far more than a single $15 or $20 book sale.
- Pick one aspect of your topic or personality and make that the cornerstone of your public identity.
- Conduct yourself as if you deliver great value to everyone you encounter -- even if you don't believe you actually do at the moment.
- Be willing to take smart risks and overcome the fear of failure. Ask: "What's the worst thing that can happen?" Usually, not much.
- Beware of the quick fix. The sure and steady marathon beats the sprint every time.
- Ask: "How did you hear about me/the book/the event?" It's one of the best, low-cost research tools you can use.
- Ask: "What will it take to get from 'Here's what I dream about' to 'Here's what I did'?"
- No one will represent you until you can represent yourself.
- Be proactive instead of reactive. In other words, create the circumstances you want, don't merely respond to what's handed to you.
- Stagnation occurs when your fear of the unknown is greater than your desire for a better life. Tip the scales in your favor.
- What you do today sets the stage for the success you will enjoy tomorrow. Don't squander today.
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