Bob Baker's Book Promotion Blog

Your #1 Goal as a Nonfiction Author

I've heard it a thousand times from nonfiction authors. I bet you've uttered some form of these words yourself ...

"People can find anything online these days. Why should they pay for my book when they can find similar information on the Internet for free?"

Good question.

I heard comments along those lines many years ago when I aspired to publish books and resources on music marketing.

"There are already books out there that cover music promotion," they said. "Plus, you don't have that much music industry experience and you don't even live in one of the major entertainment cities."

Naysayers (including that not so small voice in your head) will always have plenty of reasons why you can't or shouldn't pursue something. But I wrote about and published books on music marketing anyway. And over the years I have attracted a fairly sizeable audience of readers and book buyers that now allows me to make a comfortable living.

I accomplished that not by simply regurgitating facts that were widely available elsewhere. I did it by bringing my perspective and conversational tone to the topic, by demystifying a subject that confuses so many people, and by presenting it in a way that my musician readers understood and could act upon.

To make sure your books are worth paying for, you need to bring your own fresh spin to the subject at hand -- a perspective that can't be found in all the free information sources out there.

In his book Presentation Zen, Garr Reynolds writes, "Just possessing information alone is hardly the differentiator it used to be. What is more important today than ever before is the ability to synthesize the facts and give them context and perspective."

Even though his book is about creating better PowerPoint presentations, Reynolds' advice in the quote above is especially important for nonfiction authors.

Anyone can recite or publish a list of facts. All you need is access to Google or Wikipedia to find a mountain of info on just about any subject. So, it's true, there's not a big market for paid content that duplicates what's easily available online.

However, there is a great need and desire for nonfiction resources from authors who can ...

  • Make sense of the jumbled mess of facts on any given topic
  • Give meaning to the avalanche of info that's available
  • Put current trends and events into a context that offers insight
  • Paint a big picture perspective regarding a topic so it makes more sense
  • Take a complicated subject or process and simplify it for the average person
  • Go beyond the shallow coverage of most blog posts and video clips and dive deeper into the nuances of your subject
  • Take a timeless popular theme (like how to lose weight or make more money) and give it a fresh approach for a new generation
Readers can find facts and information all over the place. But when they come to you, make sure they get it in a way they won't find anywhere else -- a way that only YOU can deliver it to them!


P.S. I welcome your thoughts in the Comments below.

Get more tips and inspiration when you subscribe to my free "Full-Time Author" ezine. I'll even send you a free download of my Self-Publishing Confidential report. Learn more about the free subscription here.

Or just sign up using this quick and easy form:

Your First Name
Your Primary Email

Your email address will not be shared. Unsubscribe at any time.

Connect with

Bookmark and Share


  • That has been my exact concern. I have a wealth of experience in speaking, for example, but there are any number of books on speaking, most of which simply repeat each other boringly. While I have had an inner drive to write about, I have stopped my self, thinking, "What can I say that's innovative?" I guess that's the wrong question. I should be asking, "What can I say that's personal?" Joe Craig

    By Blogger Joe, At Thursday, March 31, 2011  

  • Take facts and turn them into a story. People remember stories much more than facts.

    Stories stir the emotions unleash inner passions and desires, and people will pay for things that do that for them. (dark side of this being drugs, booze, pornography and even cult religions)

    People remember experiences, including what moved them in a book or movie, for a lifetime.

    People do not like buying text books.

    By Blogger John of Celtic Ways, At Friday, April 01, 2011  

  • I 100% endorse what Bob Baker says. The truth of it is observable. Many high selling non-fiction books simply do a better job of presenting information that has previously appeared in many, many previous books, and/or the author does a better job of marketing the book. Bob Baker is right again!

    By Blogger Tom, At Saturday, April 02, 2011  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home