Bob Baker's Book Promotion Blog

ISBN 101 for Authors & Self-Publishers

Here's the beginning of another helpful post from Joel Friedlander:

"One of the parts of book publishing that seems to confound newcomers to the field is the purpose and use of the International Standard Book Number (ISBN). Usually the ISBN appears to be the same thing as the ubiquitous Bookland EAN scanable barcode that graces the back covers of almost all books printed today.

"Not only that, but since the rise of companies that perform publishing services for authors, there has been even more confusion about whether you need to own your own ISBN, whether free ISBNs from these companies are "just as good" as getting your own ISBN, and if it's a good idea to buy ISBNs from re-sellers who offer lower prices for a single number.

"Let's review the basics of this unique identifier and explain what is so important about it, how it benefits self-publishers, and when you can safely forget about it."


Read the entire post at thebookdesigner.com

-Bob

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