Marketing Yourself: You Get a Do-Over

If you've ever read any of the YOU health books by Michael Roizen and Mehmet Oz, you may be familiar with their idea of a "do-over."

Here's an excerpt from a Q&A with them that explains it:

"You get to control your rate of aging if you want to. It isn't that hard and doesn't take that long ... Your cells basically have a memory of three years. So by changing your habits now, within three years, it's as if you have done your healthy habit all your life ... That's right: You get a do-over in life if you want it."

What does this have to do with book marketing?

A lot!

Just because you haven't put a lot of time and effort into book promotion up until now, that doesn't mean you are doomed to a life of obscurity.

So what if you are confused by all the marketing and book sales choices you have. Hint: We're all in the same boat here -- trying to figure it out and do the best we can as we go.

Just because you feel uncomfortable "selling yourself" now, that doesn't mean you can't get on friendlier terms with it and do better in the near future.

Promotion and sales don't have to be hard. They don't have to consume all your time and money. Doing a little something every day is all it takes to slowly gain traction and make progress over time.

Yes, you get a do-over with book marketing and sales if you want it. And like the cells of your body, if you do some simple things on a consistent basis for three years, you will reap many rewards.

And before long, other authors will come up to you and ask, "You're so good at marketing and make it look so easy. What's your secret?"

-Bob

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