Bob Baker's Book Promotion Blog

How One Writer Increased Email Signups by 300%

There's no debate about this. Building a mailing list of people interested in what you do is crucial to your success as an author.

And these days, simply putting a signup form on your web site isn't the best solution. You must create incentives for people to submit their name and email address. Those incentives can include free sample chapters, audio interviews, checklists, etc.

Or you can get really creative and do what blogger Jim Kukral does: He sings "Happy Birthday" to his subscribers.

Here's the text from his email signup page ...
Please consider joining my private email update list.

BONUS! If you trust me enough to give me your day and month of birth, I'll personally sing happy birthday to you on my ukulele on your birthday on video! How can you beat that deal?
Now that's cool.

I have a feeling every subscriber gets the same generic music video clip, delivered by autoresponder email. But that doesn't make it any less special. I'm sure his readers appreciate the semi-personalized touch, delivered on their special day.

So ... what could you do to inspire more email signups and create an even stronger bond with your readers?


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