Tim Ferriss: How to Create a Bestseller

Leo Babauta has a good interview with 4-Hour Workweek author Tim Ferriss on his WriteToDone.com blog. Tim delves into the route he took to turn his book into a bestseller.

Here are my four big takeaways from the Q&A:

1. Your title is crucial. It can make or break the success of your book. Take time crafting and testing to find the best one.
   
   
2. Get to know bloggers -- but don't push your book too hard. Be human.
   
   
3. It's visible retail placement and not the mainstream media that usually propels a book to the bestseller lists.
   
   
4. Focus on making yourself a credible expert vs. pushing a book (which ties back into #2).

Tim also outlined his publishing story on his own blog here.

Interesting reading.

-Bob

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