Bob Baker's Book Promotion Blog
Tim Ferriss: How to Create a Bestseller
Leo Babauta has a good interview with 4-Hour Workweek author Tim Ferriss on his WriteToDone.com blog. Tim delves into the route he took to turn his book into a bestseller.
Here are my four big takeaways from the Q&A:
- Your title is crucial. It can make or break the success of your book. Take time crafting and testing to find the best one.
- Get to know bloggers -- but don't push your book too hard. Be human.
- It's visible retail placement and not the mainstream media that usually propels a book to the bestseller lists.
- Focus on making yourself a credible expert vs. pushing a book (which ties back into #2).
Tim also outlined his publishing story on his own blog here.
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