Bob Baker's Book Promotion Blog

How to Launch a New Edition

I just released a new revised and updated edition of my Guerrilla Music Marketing Handbook. Since this has been my longtime best-selling title, I wanted to make a splash with this latest edition.

Over the last few months I poured over the old version and made lots of changes. The book now features four new chapters (most of them on Internet promotion), a new ISBN, and a brand new cover (designed by Sue Sylvia).

I also wanted to spice up the sales page on my web site. Even if you're not interested in music marketing, check out this sales page to see how I combined text and chapter descriptions with images. It is text-heavy, but hopefully still appealing to the eye.

Note the use of free bonuses and a one-year, money-back guarantee to further motivate buyers right above the "Add to Cart" buttons.

Maybe this sales page will give you some ideas on how to promote your own book titles. And if you are a musician (or know one), feel free to purchase a copy while you're at it :-)


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