Bob Baker's Book Promotion Blog
Success & the Law of Repulsion
If you ever reach any significant level of success in the book world, you had better grow a thick skin. For some authors (and some topics), the more popular you are, the more you'll find that certain people will want to take shots at you.
Such is the case with the runaway bestseller The Secret (which I wrote about and recommended last month.) According to a Publishers Weekly article titled "The Secret Bashing Begins," there are several books in the pipeline that dissect and attempt to debunk Rhonda Byrne's The Secret.
One book due out this summer is The Secret Revealed: Exposing the Truth About the "Law of Attraction" (Aug.) by Jim Garlow and Rick Marschall.
The PW article explains "Garlow is the author (with Peter Jones) of Cracking Da Vinci's Code, one of the most successful Da Vinci response books. FaithWords [the publisher] promises that The Secret Revealed will discuss the 'Law of Attraction' as typical of many false religions and movements throughout the centuries. FaithWords plans a 100,00 copy first printing."
I can't say I'm surprised. Since this is a spiritual topic for many people, it was bound to make waves the more popular it got. But regardless of what subject matter YOU write about, this backlash is an important principle to understand.
The Real Lesson Here ...
I contend that no matter what you do or what you write about, you will generally encounter three types of people: those who LOVE what you do, those who HATE what you, and those who either don't know you or don't care.
For most authors, that third apathetic group will be by far the largest. And that's just fine. You don't have to be a household name to be successful. Your job is to connect with that small sliver of the population that LOVES what you do -- and ignore the people who don't get it and put you down. Bless them and then forget about them.
Sadly, as the number of those who love you grows, so will the number who have issues with what you write about. It's part of life, so get ready to play the game.
And that's no secret!
-Bob Get more tips and inspiration when you subscribe to my free "Full-Time Author" ezine. I'll even send you a free download of my Self-Publishing Confidential report. Learn more about the free subscription here.
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