Google Book Promotion: 5 Easy Ways

If you think this is going to be about search engine optimization, a Google AdWords campaign, or Google Book Search ... think again. Here are five things Google offers that you should consider using to connect with readers and promote your books:

1) Display your live event schedule with Google Calendar. Most people use this popular feature for personal appointments and scheduling. But you can also choose categories on your calendar to make public -- and even embed them on your web site ... AND make it easy for people to add your events to THEIR personal calendars. Visit this page for more details.

2) Help fans find your public appearances with Google Maps. This popular application is the next best thing to having a GPS system in your car. You can use it to find places you drive to, of course. But a really smart idea is to include Google Maps links to each event you speak at, not just the venue address.

Sure, fans can "map it" themselves. But why not save them a couple extra steps and provide a direct link? Learn more about Google Maps here.

Tip: Look up a venue address on Google Maps yourself first. Then click on "Link" just to the right of "Print" and "Send" to get the code.

3) Turn your web site into a social networking playground with Google Friend Connect. Make it easy for people to join your community of readers and fans using the cool features of this Google tool. Read more about it and watch the video here.

4) Add your books and merchandise to Google Product Search. It's kinda like Google's version of Ebay -- but there are no listing fees. Learn more on this page.

5) Power up your communications with Gmail. I've been using Gmail for more than four years and love it. Lots of features and gobs of storage space to archive years of email exchanges. You can filter and label messages, send canned responses, and so much more. Go here for more info.

Google has a lot more up its sleeve. In fact, a big one is coming later this month (more on that soon). In the meantime, investigate these five Google features and see how you can use them to promote your books better online.

-Bob

P.S. For a lot more Internet book marketing ideas, see the 55 Ways to Promote & Sell Your Book on the Internet page!

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