Bob Baker's Book Promotion Blog

How Publishers Can Succeed Online Where Others Failed

With all the mistakes and radical changes that have taken (and are taking) place in the music industry, where is the book publishing world headed? How will emerging digital technologies continue to impact authors and publishers at all levels?
Those are the ideas discussed in this awesome audio, recorded in New York a couple of months ago at Book Expo during a panel called "Jumping Off a Cliff: How Publishers Can Succeed Online Where Others Failed."

Moderated by Andrew Richard Albanese, New Features Editor at Publishers Weekly, this panel features Chris Anderson, editor-in-chief of Wired magazine, and author of Free: The Past and Future of a Radical Price; Jared Friedman, co-founder and Chief Technology Officer for upstart social publisher Scribd; and Nick Bilton, Design Integration Editor and User Interface Specialist at the New York Times.

Listen to it now using this streaming audio player:



Or click this link to download the MP3 audio file.

You'll find more free Book Expo podcasts here.

-Bob

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